About the initiative

Showering rice as a gesture of blessing is a revered tradition that no wedding ritual is complete without. However, at India Gate, we believe that every grain of rice can serve a greater purpose. One that tackles an issue that millions suffer from every single day; hunger. The India Dega Aashirvad initiative offers special rice packs that your wedding guests can choose to simply touch as a gesture of blessing, instead of showering the rice. In return for these packs, we request you to give us whatever rice you have. Which, along with every pack left unopened, will be donated to those who need it most.

How it works

Register with your wedding details to join the IDA initiative
Donate rice in exchange for your choice of IDA packs
Distribute the packs at your wedding and ensure that all guests get one
Encourage guest to avoid showering rice and bless the pack instead
The unopened packs will be collected from the wedding venue to be reused
Feeding India will use the donated rice to feed the underprivileged

Your Impact

EVERY
40 GRAMS
of rice you donate gives
you 1 IDA pack. Choose the
required quantity to see the
difference you can make:

NO. OF PACKS
SELECTED
4.5
KILOS OF
RICE REQUIRED
22.5
NUMBER OF
PEOPLE FED

ABOUT FEEDING INDIA

Feeding India is a not-for-profit social organization which aims to solve the problem of hunger, malnutrition and food waste in the country. They channelize extra nutritious food from individuals, weddings, restaurants, corporate offices to the people who really need it and have no means or access food. They also serve freshly cooked food or raw grains to our partnered shelter homes and beneficiaries.

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GUESTS HAVE PLEDGED TO NOT SHOWER RICE

I pledge to be more responsible and conscious at every wedding that I attend as a guest. I will refrain from showering rice, so that it may be put to a better purpose. One that can feed thousands of people instead of blessing just two.

SIGN UP NOW



GET IN TOUCH




KRBL Limited

C-32, 5th & 6th Floor, Sector-62 Noida – 201301, (UP), India

Phone: +91-120-4060300
E-mail: info@ida.com